Bylined blog article built on a comprehensive analysis of nearly 105 million therapy sessions using proprietary SimplePractice data. Part of a two-article email collection strategy with a companion gated 24-page white paper written by SimplePractice managing editor Kristen Garafano. Unprecedented dataset from nearly 204,000 behavioral health therapists across all 50 states.
A data-driven analysis I built using proprietary billing data from 225,000+ U.S. clinicians on SimplePractice's HIPAA-compliant EHR. By identifying the 20 most common ICD-10 diagnostic codes submitted on insurance claims, the piece opened a rare window into the most prevalent mental health diagnoses across America, turning internal data into authoritative, widely-referenced editorial.
Flagship editorial anchored to original research: a survey of 550 therapists conducted for World Mental Health Day to quantify and contextualize therapist burnout. I turned the findings into a companion blog piece and the 2023 State of Therapist Well-Being Report, positioning SimplePractice as a brand that takes care of the caregivers and generating earned attention around a mission-critical industry issue.
Researched and co-wrote this data-driven article with Sleep.com managing editor Erin Hartigan using proprietary data from partner SleepScore Labs. Became the most-viewed article on Sleep.com in 2021, demonstrating how original data partnerships can drive outsized audience engagement.
A programmatic content system: a structured reference library covering the full range of mental health diagnostic codes, built so therapists could find what they needed mid-documentation instead of mid-search-spiral. I designed the template in collaboration with the Head of SEO, wrote the first entries myself to set the standard, then scaled it across dedicated freelance contributors. It became a significant driver of organic growth at SimplePractice, and remains live and maintained, updated for 2026.
The editorial system I designed at SimplePractice, from pipeline architecture and contributor network to the measurement framework that tied content directly to pipeline and conversions.
A cornerstone piece in the go-to-market campaign for SimplePractice's AI Note Taker. Rather than leading with product features, I built trust first: addressing the real questions and anxieties clinicians and clients have about AI in a therapeutic setting. The result was launch content that established credibility and reduced friction around adoption, connecting a sensitive product story to a skeptical clinical audience.
Product-education content supporting SimplePractice's ePrescribe feature. A clear, step-by-step guide that turns a compliance-sensitive clinical workflow into confident, actionable guidance, built to drive feature activation and reduce support friction at the moment clinicians need it most.
A how-to guide supporting adoption of group therapy scheduling in SimplePractice. Meets clinicians at the point of need with practical steps that lower the barrier to a revenue-expanding workflow, reinforcing the platform as the operating system for a modern practice.
Published days before the 2024 election, this expert-sourced piece met both practitioners and their clients exactly where they were. A real-time example of content that earns trust by showing up at the right moment with clinical credibility.
A demonstration of how to handle the most clinically sensitive content without sacrificing clarity or brand voice. Required careful editorial judgment, expert sourcing, and deep understanding of the practitioner audience.
Commissioned, shaped, and edited this deeply reported piece on mental health access disparities for Black Americans, co-written with journalist Caron LeNoir. Drove consumers to search the directory, browse available therapists, and book appointments. Measurably improved directory usage and appointment bookings.
Researched and wrote this article with SleepScore Labs data and input from applied sleep scientist Elie Gottlieb, Ph.D. Demonstrates ability to translate complex scientific data into accessible consumer health narratives.
Conceived, developed, and produced an original 8-day behavior change video course hosted by neurologist and sleep specialist Chris Winter, MD. Built to help audiences build better sleep habits through one small, science-backed step per day. Collected emails and built Sleep.com's email list to over 100,000 recipients.
Traveled to Mexico to research, report, and write the long-form article. Voiced and wrote the script for LIVESTRONG's first-ever 9-minute short documentary video, created to bring light to environmental issues facing the ocean.
Conceived and produced STRONGER, an 8-week workout and nutrition program built with celebrity trainer Nicky Holender and dietitian Keri Glassman. More than a video series, it was a structured, gamified course: a day-by-day calendar of workouts, daily motivation videos, custom meal plans, and a results contest, all engineered to drive downloads, subscriptions, and engagement for LIVESTRONG's MyPlate Food & Fitness Tracker app. The nine 40-minute workouts have earned over 5 million combined views on YouTube, led by STRONGER: FIRE at 1.7 million.
